Communicating Your Product Launch(es) & Updates
The Product Launch Press Release template provides easy-to-follow instructions to develop your release quickly.
This release will be more geared towards potential customers than past releases. Think about the release from your buyer’s perspective. What makes your product unique? What type of person or organization are they? What problems are you solving for them? How will your product make your customer’s life a little bit easier?
When filling out the template, clearly highlight the benefits of your product. You have to be straight to the point, clear and concise.
Most people won’t even read past the first few sentences, so to capture the attention that your product deserves and explain what your product is in a simple but captivating way.
Highlight Your Innovation
If you are a company that has launched other products in the past, or this is an update release for a current product, make sure to highlight the evolution and innovation. Highlight accomplishments of your past products. Items to note could include significant numbers of downloads, well-known customers (who are willing to be on record), awards, or other product-related accolades.
Should you do a Press Release for your MVP?
When you are a startup looking to grow and raise capital, you want to do everything you can to show traction and tell your story, including doing a launch press release for your MVP.
Even if you are in private beta, talking about how your company is solving customer’s problems and highlighting your place in the industry can go a long way in helping you gain the early traction you need to secure customers and scale.